Centuries of joy accompany the simple gift of food and beverage, a trend that is accelerating. Recipients and gift-givers alike find pleasure and value in the exchange which includes homemade and artisanal offerings presented with an interesting and authentic tale.
Nothing in our view could be more satisfying than presenting tea to either novice tea drinkers or more sophisticated consumers. Tea spans the range of price and taste with blends with spices and flavors that bring to mind the season. Ornate tins and holiday packaging to complete the presentation.
Food gifting will approach $18 billion this year with tea, coffee, and cocoa beverages the third most popular gifting category, according to the market research firm Packaged Facts. Gifting overall was up 4% and remains most popular among boomers “while usage among Millennials and Gen Xers may post challenges,” according to Packaged Facts. “Since 2010, consumers have continued to expand their usage of food gifting across occasions and food gift types. Food gifts are not just given on holidays such as Christmas or Easter or on special occasions such as graduation or birthdays but are also being sent “just because,” according to the report. Tea, coffee, and cocoa are the third most popular gifts accounting for 17% of the gifts presented, up 4% since 2014.
“The winter holidays remain a food gifting mainstay: some 54% of those who have purchased food gifts for others in the last 12 months have done so for the winter holidays. And birthdays, Valentine’s Day, and Mother’s Day remain popular food gifting occasions. Everyday gifting occasions also resonate. Some 23% of those purchasing food gifts for others have done so to say thank you, for example,” according to Packaged Facts.
Tea Journey’s Tea Gifting issue contains curated collections of seasonal teas, stylish teapots and kettles on the boil. Check out the unique Tea Aroma Kit. There are hand-carved wooden figures from Kenya packed with a tin of purple tea and many other magical blends. Look over the brewers, and mugs and kettles, and full travel kit, oh my.
Did we overlook something? Of course we did! That’s where you can help us. Send the online link and a brief description of the very coolest tea gifts on the market to Dan.Bolton@TeaJourney.pub. There is no charge. We crowd-sourced this magazine on Kickstarter, we can continue to take advantage of the power of crowdsourcing.
The Tea Journey team will post these gift suggestions by category into existing articles increasing their usefulness to readers and revealing globally the kinds of gifts no single writer could possibly discover on their own. It will be a big collective treasure hunt and all of us benefit — a gift to gift-givers that we will all enjoy.
One last thing! Will you send a special friend or loved one a gift subscription to Tea Journey, it’s a gift that they will remember fondly all year long.