Harvest Review: Australia

Categories: Australia, Growing Regions, Harvest Report, Origin, UncategorizedTagged , , , , , , ,

There is a clear emerging trend in the Australian market away from mainstream black tea to more specialist offerings. Australians’ choices show more discerning palates and product knowledge. This is being driven by marketing and training. Black tea consumption fell overall in the past 12 months, while specialty black teas sales grew by 4%. Green […]

Innovation in Tea Flavor Design: Anything Goes – With Anything

Categories: Australia, Blending, business innovation, China, flavor, Flavoring, India, London, New York, QualityTagged , , , , , ,

How would you describe the flavor of these ten teas? They are a representative selection from the many market innovations that are having at least initial success. They consistently get positive customer reviews, and favorable informative and non-hype press and industry coverage. Some of these surely will not maintain a sustainable growth. But who knows […]