The concept of terroir is still in flux, though trending toward a more widely accepted framework for an all-encompassing set of synergistic influences.
Tea comes (back) to Brazil Just as tea is emblematic of England and core to its history, coffee and Brazil go together as almost one word. And just as Britain is becoming a dynamic and vibrant coffee market, demand for tea is expanding in this nation of 200 million, whose borders touch every South American […]
It’s no news that climate change is a growing, severe and global problem. Alas, it’s also not news that this is getting worse. For the tea industry, the impacts are becoming more and more apparent. The consensual figure is that 20-50% of the positives of tea will be lost within the next two to three […]
Vietnam in 2017 ranked as the world’s seventh-largest producer of tea and fifth in exports. It has 124,000 hectares under production in around half its provinces, including the subtropical North and tropical South. This is roughly the same as Indonesia and three times the tea-growing acreage in Japan. Exports in the first nine months of […]
Vietnam in 2017 ranked as the world’s seventh-largest producer of tea and fifth in exports. It has 124,000 hectares under production in around half its provinces, including the subtropical North and tropical South. This is roughly the same as Indonesia and three times the tea-growing acreage in Japan.
Innovation in tea increasingly depends on innovation in packaging Make the tea bag go away Change the labels Freshen up Don’t hide the evidence That may all sound negative. What it really amounts to is: Don’t treat packaging in its dictionary sense of being just a container. Packaging is more than how tea is stored […]
The thousands of articles and blogs on matcha fall into two main groups: “Wow!” and “What?” Wow focuses on some aspect of how matcha has become both a favorite among tea, coffee, latte and alcohol drinkers, a dessert delicacy, an exotic cocktail and health supplement. It seems a very unlikely candidate to have created such […]
Six-time New York Times bestselling author, Lisa See, loves tea so much that she wrote a novel with Pu-erh tea as its historical background. This comes as no surprise if one knows the See family’s journey, of immigrants in the Wild West and Chinatown with a dash of Hollywood, intertwined with tea.
Tea innovation is a surprisingly inexhaustible subject. Choose a topic that has shaped society, such as trade, war, health, literature, nutrition, crime, ship design, politics, household utensils, science and technology, retailing, and social reform, and you’ll soon find strong and deep connections with tea. It has been one of the most consistent and pervasive agents […]
There is a clear emerging trend in the Australian market away from mainstream black tea to more specialist offerings. Australians’ choices show more discerning palates and product knowledge. This is being driven by marketing and training. Black tea consumption fell overall in the past 12 months, while specialty black teas sales grew by 4%. Green […]