Tea Journey role: Advisor
Nathan Wakeford is a co-founder and Head Judge of The World Tea Championship, The AustralAsian Specialty Tea Association (AASTA), and Somage Fine Foods, a leading Australian Foodservice company. Nathan is considered the foremost authority on tea in Australia, having travelled to more than 100 organic tea plantations throughout Japan, Korea, India, China, Taiwan, Sri Lanka, Australia and New Zealand. Nathan is a keynote speaker and thought leader at international tea events, including China where he is a regular guest of the China Tea Marketing Association.
Nathan’s company Somage Fine Foods is a leading Australian specialty tea company which supplies 1500+ iconic restaurants and cafes serviced directly and through 80+ distributors domestically and in China, Hong Kong, and New Zealand. His company also offers private label product solutions to service-leading Australian tea companies including Skinny Me Tea. Nathan is also a consultant, utilizing his specialized business and product knowledge to enhance the product and service delivery of his clients. His knowledge of black tea manufacture lead to innovations in the tea production processes of Ahinsa Organic Tea estate in Sri Lanka, which doubled the estate’s sales and increased margins by at least 30%.