Advertise

LiveMarket promotions are free (with a premium upgrade available) so that even the smallest supplier can share fine artisan tea with the world. We encourage advertisers to post content describing their tea and teaware without cost to reach Tea Journey’s audience of 20,000 tea enthusiasts. There are no strings, no hidden charges. Readers respond to advertising that informs and makes it convenient to buy direct from producers as well as reputable retailers on every continent.

Check out this video to see how it works: What is Live Market?

Create your promotion now

Post photos of your teas or teaware, video of yourself and your garden, and describe taste and characteristics. Learn immediately what works by monitoring real-time feedback.

Live Market Dashboard
LiveMarket ads appear on the home page, at the foot of every article, and in the MailChimp newsletter announcing each new article.

There is no limit to words and images.

So how does Tea Journey make money giving away free ads? Relationships are based on value, not price. Our venture is financed by tea-thirsty subscribers in 104 countries. Enhancing their journey in tea is our reason, our mission, our WHY? Readers who pay for content do not object to advertisers promoting quality products. Relevant advertising that educates and makes purchases convenient adds value to our publication.

LiveMarket pays in two ways.

  1. It brings in cash, offsetting your marketing expense. How much? Vendors in the program offer 500 grams of teas that vary from $17 US Dollars, to 70 Indian Rupees, to 70 French Euros to 7000 Chinese Yuan ($1000). Marketers who regularly update their LiveMarket promotion and create an effective landing page featuring specialty teas in the $20-$40 range may close 10 sales a month. Appealing images and a compelling brand story are sufficient, but campaigns featuring video are more effective in capturing the attention of 62% of readers who view Tea Journey on mobile devices.
  2. During the past four years, Tea Journey has attracted a loyal readership of several thousand “unlimited access” paid subscribers and about 10x that many “free” limited access (three posts per month) subscribers. Together they closely resemble the global (English-speaking) tea community. Crafting messages that resonate with Tea Journey’s readers (and drive sales) suggests those same messages, price points, and selections will scale on social media. A LiveMarket campaign that generates 10% click-throughs, leading to a landing page that converts 50% of motivated buyers will do brilliantly on Instagram, Facebook, and even Twitter.

How will you know the value of LiveMarket advertising until you give it a try?

Uniques average 350 per day and peak at 1000 during the first 24-hours after articles are posted, trailing to 750 views and then 500 daily over the next few days. MailChimp ranks 5000 of the 18,000 newsletter subscribers either four-star, or five-star. This pattern repeats three times per month as articles post on the 10th-20th-30th. In addition, Tea Journey has 4,500 followers on Facebook and 12,000 industry professionals who get posts via LinkedIn. Two-thirds of Tea Journey subscribers reside outside the US. Interest in specific articles varies and plays an important role in effective campaigns. Features on India do quite well in that region. Features on European tea growers are popular in the EU. The India special issue and Health special issue and Green tea special issue all attract readers with common interests. Tea Journey is completely transparent, advertisers are encouraged to use Google Analytics and JetPack to confirm reach, platform, length of page views, bounce rate, etc.  Tea Journey is transactional, every business depends on financial support, but meaningful relationships prize traceability and accountability over price.