Kevin Gascoyne

Camellia Sinensis: The Evolution of Experiential Retail

“Our stores have always offered the option to smell the tea, and clients really appreciate the opportunity to select their tea sensorially. We are done with the impracticalities of the sit-down visit, but we wanted to capture that special tasting moment and offer the possibility to take it further.” – Kevin Gascoyne, partner Camellia Sinensis, Montreal.

Harnessing the Inherent Charm and Potential of Farm and Forest Tea

There is no doubt that in this golden age of tea quality frontier teas are precious opportunities to increase the spectrum of possibility. With the right care, everybody could win as producers gain a new source of income and the flowering of that beautiful craft-pride from focused artisanal activity. We should never forget, when tasting new tea, to exercise reverence for the passion and determination it takes to harvest and convert any form of the leaf into a finished tea. 

Hawaii: Lifegiving Terroir

Hawaii’s climate, soils and topography make it a natural place to grow tea. But the rich physical and biological diversity of the islands pose both opportunities and challenges for the first generation of Hawaiian tea producers.