The currents of Japanese tea culture are flowing outward to Europe. In the past 50 years, Europeans have been diving and delving into the green waters. What is it about Japanese tea that attracts Europeans, and how is it pouring into European culture?
The Global Japan Tea Association educates and informs tea enthusiasts about Japanese tea, but it is also about making and developing human relations that transcend national boundaries.
The originators of the Japanese tea ceremony believed that the simple activity of sharing tea with a friend was like the path of a falling cherry blossom. It is a fleeting encounter on a path that can never be exactly repeated.
Tea farmer, seller, event coordinator, gourmet, and nationally certified tea appraiser, Yasuhiko Kiya radiates love for his tea-growing neighborhood, Japanese tea, and his son, who will become the fourth generation to run the family business.
Hoshino villagers have experimented with growing, processing, and savoring tea for more than 600 years. The village’s Tea Culture Museum offers visitors a first-hand experience preparing artisan tea amid displays of ancient crafts.
Kakuzo Okakura first described Japanese tea culture to a readership in the U.S. in The Book of Tea in 1906. Since then, his book, his ideas, and Japanese tea culture have traveled across the world.