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At first glance, one pile of leaves closely resembles another, especially when dry. But float those same leaves, after steeping, in a shallow white porcelain tray of water and you can quickly tell whether the money you just paid for that special tea was well spent.
Dan is an editor and publisher, a podcaster, blogger, and beverage retail consultant. He is a frequent speaker at industry seminars and conferences (virtual and in-person). Dan was the first editor and publisher at World Tea News and has worked as editor and publisher of Tea Magazine and managing editor of STiR coffee and tea. His work appears online and in many magazines. In 2016 he organized the collaborative group of tea journalists and experts who founded Tea Journey magazine and in 2021 launched the Tea Biz podcast. He began his publications career in 1974 as a newspaper reporter.
