REMINDER: The Kickstarter campaign to fund Tea Journey launches April 3. Donors will be listed in the inaugural issue published in June and get their choice of an exquisite tea to begin their personal tea journey.
Tea Journey is a collaborative venture, self-financed by editors, writers, tea consultants and tea experts globally.
It serves a growing marketplace for fine tea with decades of publishing experience and an unprecedented network of devoted and respected tea authorities.
Tea Journey believes that the most authoritative content originates in the tea lands. That is why the magazine recruited top journalists, tea experts, translators and publishers in these countries to contribute a third of the publication’s content. Tea Journey identifies the best articles found in Mandarin, Cantonese, Korean and Japanese publications. The staff then retells these stories in nuanced English.
Tea Journey is a mobile magazine that publishes three 150-page print-ready PDFs annually. These include the April ORIGINS issue; the August TEA REVIEW and the November GIFTING issue.
Tea Journey is formatted for print but out of respect for the world’s forests it is distributed as a digital publication. The mobile magazine includes sections with tasting notes to develop your tea expertise; interviews with tea growers and tea masters; profiles of artisans in teacraft and teaware. There are profiles of collectors, scientists, antiquities scholars and tea blenders.
During the weeks between issues subscribers receive full-featured Word Press articles and multi-media content on the Tea Journey blog. Subscribers have 24/7 access to the content, but may select to receive notifications for only the writers or topics they find relevant.
Tea Journey is distributed globally connecting growers in 35 countries with consumers world wide. Tea Journey is committed to assisting millions of tea growers worldwide who stand to prosper as the West awakens to the benefits of fine tea. That is why it is priced at a rate accessible to even the most modestly-paid tea workers in the tea lands.
Knowing which teas and blends that the western markets prefer is a big advantage for growers. True agrarians, they are the sons and daughters of 5th to 18th generation tea farmers. Most have never traveled from their native country.
By encouraging consumers to pay a little more for their tea in the West, growers in direct-buy relationships receive a huge benefit.
The London-based Forum for the Future finances ongoing research into the Future of Tea. This non-profit calls Tea “A Hero Crop for 2030.”
“The Tea 2030 process identified a real opportunity for tea to become a ‘hero’ crop. A hero crop delivers more than just a commodity. It also delivers major benefits to the millions of people involved in the sector, the planet, and the wider economy.”
“Crucially, tea can create deeper connections between end-consumers and producers, enabling people to better understand the value of what goes into making their favorite drink, and reinforcing the importance of responsible production of a product that has a place in homes around the world.”