During the past few decades, all types of tea, from herbal to Pu’er, have re-emerged in premium formats favored by younger generations. “What makes the super-premium tea category unique, in my view, is the importance of storytelling with regard to ingredient origin, processing, and functional appeal,” says Euromonitor Beverage Analyst Howard Telford.
Tea gets the spotlight in beauty
Legend has it, Asian princesses used an essence derived from the green tea leaves grown on the Korean island of Jeju to preserve their ageless beauty. Turns out, those princesses were definitely on to something. Today’s beauty products companies are capitalizing on the super-antioxidant polyphenols found in tea to make both skin and hair care lines.
Cosmetics firm Cha Ling 20 is supporting 20 hectares of tea garden zone, located within the 400-hectare Biodiversity Reserve managed by Minguo Li Margraf. This reserve is in Xishuangbanna, South Yunnan in the famous Laobangzhang Pu’er Tea designation