There is a clear emerging trend in the Australian market away from mainstream black tea to more specialist offerings. Australians’ choices show more discerning palates and product knowledge. This is being driven by marketing and training. Black tea consumption fell overall in the past 12 months, while specialty black teas sales grew by 4%.
Green tea, fruit

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After having lived and worked overseas for many years and experiencing tea in many cultures and ways, Sharyn became fascinated by tea and its healing, ritualistic and social benefits. She loves how it is consumed in different ways in different places and finds the diversity of tastes intriguing. Sharyn travels the globe visiting tea regions, in search of unique teas and authentic tea experiences. Sharyn is a professional tea trainer, tea consultantEmail her at: [email protected]