Vale Farms has planted 12,000 tea plants across three acres, with plans for a one-acre greenhouse and a 30,000-square-foot processing facility in Oak Harbor on Whidbey Island, Wash. Can the Pacific Northwest produce commercially viable tea and exceptional matcha at scale? And will other growers join Vale Farms in building a regional tea industry modeled on Napa Valley and the Willamette wine region? Those questions are at the heart of our SPOTLIGHT conversation with Luke Larson, CEO and Founder of Vale.
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Why Quality Tea Needs a Better Business Model
The 16th Northwest Tea Festival brings together tea enthusiasts of all skill levels to discover global traditions and modern innovations. Visitors enjoy interactive experiences, meet vendors, and deepen their appreciation for the culture, artistry, and community of tea in a friendly and engaging setting.
Read MoreNorthwest Tea Festival 2026
The 16th Northwest Tea Festival brings together tea enthusiasts of all skill levels to discover global traditions and modern innovations. Visitors enjoy interactive experiences, meet vendors, and deepen their appreciation for the culture, artistry, and community of tea in a friendly and engaging setting.
Read MoreTea Advances from the Ground Up
Aarti Shah and Dan Bolton discuss challenges in the tea industry, focusing on innovation, oversupply, and regeneration. Shah highlighted the importance of systems thinking, collaboration, soil health, and modern technologies like gasification and biochar. They also discuss the need for government policies that promote tea and foster a strong consumer-driven business culture in Kenya.
Read MoreHow Superconnectors Benefit the Tea Industry
Identifying, embracing and deploying tea superconnectors can mitigate trade disruptions and create a more interconnected, resilient network for the future. Doing so will safeguard tea’s shared legacy and economic vitality, strengthening the bonds between producing nations and consumers one relationship at a time. | Episode 208
Read MoreTea Firms and Fans Share Financial Success
Tea firms and fans can share financial success through equity crowdfunding, says Peter Yang, president and CEO of OverSubscribe+, a non-crypto, fully regulated way for customers and fans to fund company growth and earn back a share of the money they make. | Episode 202
Read MoreDemystifying Taiwanese Oolong
Sean Hsu Hao Sheng, CEO of Trilliant Tea seeks to demystify and help tea drinkers fully appreciate the complexities of well-made oolong tea.. | Episode 205
Read MoreGlobal Tea Institute 2025 Colloquium: Tea and Peace
Hundreds of tea professionals, educators, and enthusiasts will travel from around the world to attend the UC Davis Global Tea Institute’s 10th Anniversary colloquium on January 30 at UC Davis. This year’s theme is Tea and Peace: Bringing Communities Together. | Episode 200
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