“Peruvian tea is on a trajectory of growth and improvement both nationally and internationally. With an appropriate strategy that emphasizes quality, authenticity, and sustainability, there is significant potential to increase its presence and prestige in the global market.”
In our Tea Discovery series, we make our acquaintance with Argentinian powdered tea, resulting from experiments by farmer Mario Paredes. “Tea plantations were being destroyed because black tea had stopped being profitable. Matcha caught our attention, because we saw it as one of the healthiest drinks in the world,” he says.
Marcela Figueroa held a vision and a mission to convince the people of El Salvador to become tea drinkers. Twelve years ago, she began experimenting with local herbs and flowers in blends to meet the demands of consumers seeking health benefits. Four years later she started LAFIROA tea to realize her vision. Marcela spoke with South American correspondent Horacio Bustos about her award-winning teas.
Argentina’s National Institute of Agricultural Technology (INTA) is a cutting-edge organization in the Agro-technological sector in agricultural research, extension, and innovation. The institute is a decentralized state organization with operational and financial autarchy, associated with the Ministry of Agroindustry. INTA operates in the five ecoregions of Argentina (Northwest, Northeast, Cuyo, Pampeana, and Patagonia) through a structure that includes: a central headquarters, 15 regional centers, 52 experimental stations, six research centers, 22 research institutes, and more than 350 Extension Units.
Peru’s tea industry is gradually expanding after decades of decline. Tea drinking has grown in popularity, but due to social and political problems and the economic crisis, commercial production in the late 1990s began a seemingly endless decline, compounded by bad administrative management and the arrival of less expensive Argentine tea. In the ten years since 2011, Peru’s tea market has increased 61% by value.
Knowledge of how tea is grown and processed came naturally to fourth-generation Argentine grower Carolina Okulovich but she observed that was not so for the tourists and visitors to the farm who found tea cultivation and processing fascinating. That was how the idea arose to create a learning experience for visitors touring the 15 hectares known as La Ruta del Té.
Tea in Colombia was first planted 75 years ago. Joaquín Llano González and his son, Alberto Llano Buenaventura, became the first commercial tea growers and their farms La Sofía and Hacienda Himalaya, located in the mountains of the western Andes above the Pacific Coast, continue producing Colombia’s sole domestically grown brands.
The Bolivian government has invested in tea production as part of its Poverty Alleviation Program leading to the creation of ecological brands pioneered by ChaiMaté Tea, an IMO certified supplier producing teas competitive for export.
Chileans drink an average of 427 cups of tea a year, more than any South American country and almost as much per capita as the Chinese, placing them among the top 20 tea consuming countries.
Uniquely positioned in the southern hemisphere where the harvest will soon be underway, Argentina is one of the world’s great tea producing nations. The first few months of the November 2019 harvest were very rainy. Growers report achieving normal volumes of good quality black tea for export.