HIMCOOP

A Tale of Two Kathmandu Tea Shops

Bhairab Risal, a veteran journalist with a sharp memory at 94, speaks with ease and zeal of his memories of the early days of Kathmandu’s tea culture. In 1948, at the age of 20, he recalled his first cup of tea at Tilauri Mailako Pasal, one of Kathmandu’s earliest and best-known tea shops. In this article, Kathmandu journalist Prawash Gautam shares tales of two storied tea houses.

Marketing Nepal Tea

The Nepal tea industry has the potential to grow and prosper. However, for this to happen, effective marketing strategies must promote Nepali tea domestically and internationally. Nepal is investing in marketing its tea globally through NISTEP (Nepal Increased Sustainability Tea Exports Project). NISTEP funded this marketing plan, customized to meet the goals of the Ministry of Industry, Commerce, and Supplies.