The Barbote tea farm is nestled in the steep hills of Ilam, Nepal, planted by his grandfather and tended by his father but grower Narendra Kumar Gurung spent most of his working years with the Japan International Cooperation Agency. Like most of Nepal’s new-generation farmers, specialty tea is a new endeavor built on a century-old foundation of commodity production.
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Rural Entrepreneurs Establish Nepal’s National Brand
Nepal’s eastern tea-growing region leads the country’s tea trade, but the landscape is changing as rural entrepreneurs expand the tea terroir. Upcoming tea brands are establishing Nepal Tea as a global brand offering premium differentiated products with a compelling story that is authentic and modern.
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