Selling Tea In Shanghai
John Smagula stopped for tea at the Nan Yuan tea store in Shanghai. He chatted with Zhou Yin and learned about the changing dynamics for tea sellers.
tea retail
The Teahouse Experience
“Stepping into the teahouse should feel like stepping out of the daily world into a place of beauty – of carved wood, paintings, sculpture, calligraphy, and delicate porcelain. It would be lit with silk and stone lamps. Music would be playing at just the right volume, and the tea served must exceed the drinker’s expectations even more than the environment where it is done.” – Austin Hodge
Camellia Sinensis: The Evolution of Experiential Retail
“Our stores have always offered the option to smell the tea, and clients really appreciate the opportunity to select their tea sensorially. We are done with the impracticalities of the sit-down visit, but we wanted to capture that special tasting moment and offer the possibility to take it further.” – Kevin Gascoyne, partner Camellia Sinensis, Montreal.