In a nation obsessed with coffee, Elizeth van der Vorst of Amigos do Chá is revolutionizing the landscape, bridging cultures and promoting wellness through the introduction of premium Indian teas.
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Author: John Smagula
Tea in Ecuador: From the Amazon Rainforest to the World
Explore the unique tea in Ecuador from Hacienda Sangay, the only tea farm located in the Amazon rainforest, producing premium black tea, rooted in culture and sustainability
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Selling Tea in Italy: Forgetting the Noise of the World
Tea sommelier Daniela Ferraresi has spent over 20 years promoting tea culture through her Rome specialty store namasTèy, located behind the Pantheon in one of the world’s highest coffee-consuming nations. Her store serves as a calm refuge where customers discover quality loose teas and embrace tea as meditation
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Selling Tea in Ghana
Ghana’s tea culture is entwined with an older tradition of herbal blends that are used as infusions, in soups, stews, tinctures, tonics, and even steam inhalations for medicinal value. Moringa and lemon grass top the list and tea, which until now was seen as similar yet different is beginning to find its place thanks to people like Clarissa Akakpo, a speciality tea retailer.
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Selling Tea In Shanghai
John Smagula stopped for tea at the Nan Yuan tea store in Shanghai. He chatted with Zhou Yin and learned about the changing dynamics for tea sellers.
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Tea Discovery: Indian Chai
Masala chai is like a mini meal, as it not only includes the well-documented health benefits of tea but also has protein and calcium from milk, anti-inflammatory properties from ginger, and superfood benefits from spices.
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Reach Out to Students, the Next Tea Frontier
Given the interest among young adults, tea promoters would be wise to expand their outreach to places where these folks congregate: colleges and universities.
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