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Current Issue:

matcha

Evince Tea Co, Sri Lanka
Documentary: The Drink that Changed the World
Young Mountain Tea

Current Issue Contents

> The Global Matcha Revolution: From Zen Temples to a Powerhouse

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Current Issue

[]

The Global Matcha Revolution: From Zen Temples to a Powerhouse

By Bhavi Patel

As matcha evolves into an $11 billion global phenomenon, discover how this ancient Japanese ritual transformed into a modern superfood staple, outperforming coffee in sustainability, health benefits, and market growth. Continued...

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Eduard/Teas is a Berlin-based online tea company founded by tea sommelier Eduardo Molina Anfossi that launched in December. Selections are limited-edition seasonal teas curated by terroir. Collections are introduced quarterly, and loose-leaf teas are sold individually in 20g and 40g pouches, or as a set of five. The initial collection is Eduard/Himalaya, sourced from Nepal, Darjeeling, and Sikkim. Selections are guided by sensory evaluation, stylistic balance, and how individual teas work together as a collection. Molina explains that success for Eduard/Teas is defined by the growth of a knowledgeable and engaged community, the ability to educate and inspire through storytelling, and establishing transparency as an industry standard. The first teas shipped in January. Distribution is limited for now, but expanding. |Tea Biz Blog | Podcast https://redcircle.com/shows/a4e90858-0820-4c9b-a596-550918050867/episodes/87f026eb-9071-4c17-9acd-10bf8c9f1fff
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Eduard/Teas is a Berlin-based online tea company founded by tea sommelier Eduardo Molina Anfossi that launched in December. Selections are limited-edition seasonal teas curated by terroir. Collections are introduced quarterly, and loose-leaf teas are sold individually in 20g and 40g pouches, or as a set of five. The initial collection is Eduard/Himalaya, sourced from Nepal, Darjeeling, and Sikkim. Selections are guided by sensory evaluation, stylistic balance, and how individual teas work together as a collection. Molina explains that success for Eduard/Teas is defined by the growth of a knowledgeable and engaged community, the ability to educate and inspire through storytelling, and establishing transparency as an industry standard. The first teas shipped in January. Distribution is limited for now, but expanding. |Tea Biz Blog | Podcast https://redcircle.com/shows/a4e90858-0820-4c9b-a596-550918050867/episodes/87f026eb-9071-4c17-9acd-10bf8c9f1fff
1 month ago
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1/14
Is the Great Caffeine Divide Finally Closing? For decades, we have been told the world is split into two camps: the coffee-driven and the tea-inspired. But as we step into 2026, the data and our palate suggest something far more interesting is brewing. From the rise of "slow living" rituals to the scientific crossover of plant-based sustainability, the traditional coffee drinker is increasingly reaching for the gaiwan. It isn't just about the caffeine; it’s about a global shift toward mindfulness, nuance, and the pursuit of a "cleaner" energy. In our latest feature, our editor @banjaranfoodie explores why this year marks a pivotal moment for the industry and why the coffee-to-tea pipeline is more active than ever. Are you a former coffee loyalist who found a home in tea? Or do you enjoy the best of both worlds? #teajourney #tea #coffee #caffeine #TeaLover
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Is the Great Caffeine Divide Finally Closing? For decades, we have been told the world is split into two camps: the coffee-driven and the tea-inspired. But as we step into 2026, the data and our palate suggest something far more interesting is brewing. From the rise of "slow living" rituals to the scientific crossover of plant-based sustainability, the traditional coffee drinker is increasingly reaching for the gaiwan. It isn't just about the caffeine; it’s about a global shift toward mindfulness, nuance, and the pursuit of a "cleaner" energy. In our latest feature, our editor @banjaranfoodie explores why this year marks a pivotal moment for the industry and why the coffee-to-tea pipeline is more active than ever. Are you a former coffee loyalist who found a home in tea? Or do you enjoy the best of both worlds? #teajourney #tea #coffee #caffeine #TeaLover
2 months ago
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2/14
Nature vs. Nurture? In the world of tea, the DNA just took the lead. Ever wonder why some tea buds are tiny and delicate while others are bold and hearty? It’s not just the soil or the weather. It’s a genetic "master switch" called CsKNOX6. Scientists have officially decoded the gene that dictates bud size, and it’s about to change everything from how tea is harvested to how your favorite cup tastes. What this means for your tea: More consistent quality in your favorite origins. New varieties that can stand up to climate change. A fascinating bridge between ancient tradition and modern science. The next time you are sipping a delicate white tea or a bold brew, remember: there’s a microscopic masterpiece at work behind every leaf. Want to geek out on the science? Tap the link in our bio to read "The Tea Bud Gene" and discover the future of the leaf. Article by our editor @banjaranfoodie #TeaJourney #TeaScience #DNA #TeaLover #agritech
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Nature vs. Nurture? In the world of tea, the DNA just took the lead. Ever wonder why some tea buds are tiny and delicate while others are bold and hearty? It’s not just the soil or the weather. It’s a genetic "master switch" called CsKNOX6. Scientists have officially decoded the gene that dictates bud size, and it’s about to change everything from how tea is harvested to how your favorite cup tastes. What this means for your tea: More consistent quality in your favorite origins. New varieties that can stand up to climate change. A fascinating bridge between ancient tradition and modern science. The next time you are sipping a delicate white tea or a bold brew, remember: there’s a microscopic masterpiece at work behind every leaf. Want to geek out on the science? Tap the link in our bio to read "The Tea Bud Gene" and discover the future of the leaf. Article by our editor @banjaranfoodie #TeaJourney #TeaScience #DNA #TeaLover #agritech
2 months ago
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3/14
From coffee dominance to a tea revolution - Brazil is brewing change, one cup at a time. In a nation where nearly 80% of people drink coffee daily, visionary Elizeth van der Vorst is reshaping Brazil’s beverage culture through Amigos do Chá. Her journey blends passion, wellness, and innovation—introducing specialty teas that honor tradition while embracing modern flavor and health trends. From Assam’s bold character complementing Brazil’s coffee palate, to chamomile, lemongrass, and rooibos offering mindful alternatives, tea is finding its place in gastronomy, mixology, and everyday rituals. Van der Vorst’s grassroots education campaign and adaptive “jogo de cintura” spirit show how patience and creativity can transform habits and connect cultures. Discover how Brazil is redefining chá - from medicinal infusions to a lifestyle of pleasure, wellness, and global connection. Read on Tea Journey Article by @crossingstea #tea #teainbrazil #brazil #cha teajourney
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From coffee dominance to a tea revolution - Brazil is brewing change, one cup at a time. In a nation where nearly 80% of people drink coffee daily, visionary Elizeth van der Vorst is reshaping Brazil’s beverage culture through Amigos do Chá. Her journey blends passion, wellness, and innovation—introducing specialty teas that honor tradition while embracing modern flavor and health trends. From Assam’s bold character complementing Brazil’s coffee palate, to chamomile, lemongrass, and rooibos offering mindful alternatives, tea is finding its place in gastronomy, mixology, and everyday rituals. Van der Vorst’s grassroots education campaign and adaptive “jogo de cintura” spirit show how patience and creativity can transform habits and connect cultures. Discover how Brazil is redefining chá - from medicinal infusions to a lifestyle of pleasure, wellness, and global connection. Read on Tea Journey Article by @crossingstea #tea #teainbrazil #brazil #cha teajourney
3 months ago
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4/14
Sri Lanka: A Journey Through Tea Paradise From the bustling streets of Colombo to the emerald slopes of the Pekoe Trail, @dianainthemoment takes us on a year-long exploration of Sri Lanka’s tea country — where every cup tells a story of heritage, community, and breathtaking landscapes. Discover restored estate houses, artisanal tea factories, sacred temples, and the trail that National Geographic named Best Experience Worldwide 2024. This is more than travel — it’s immersion into the soul of Ceylon tea. Read the full journey only on @teajourneymag #TeaCulture #SriLanka #CeylonTea TeaJourney SustainableTravel FoodAndCulture
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Sri Lanka: A Journey Through Tea Paradise From the bustling streets of Colombo to the emerald slopes of the Pekoe Trail, @dianainthemoment takes us on a year-long exploration of Sri Lanka’s tea country — where every cup tells a story of heritage, community, and breathtaking landscapes. Discover restored estate houses, artisanal tea factories, sacred temples, and the trail that National Geographic named Best Experience Worldwide 2024. This is more than travel — it’s immersion into the soul of Ceylon tea. Read the full journey only on @teajourneymag #TeaCulture #SriLanka #CeylonTea TeaJourney SustainableTravel FoodAndCulture
3 months ago
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5/14
A good deal brewing, a better read awaiting. Our Cyber Monday exclusive is live — your gateway to the best tea stories from around the world. Link in bio.
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A good deal brewing, a better read awaiting. Our Cyber Monday exclusive is live — your gateway to the best tea stories from around the world. Link in bio.
3 months ago
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6/14
For the gift givers, the collectors and the lovers of beautiful brewing. A teapot curation that brings subtle elegance and seasonal spirit to the table. Explore the Holiday Gift Guide — link in bio.
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For the gift givers, the collectors and the lovers of beautiful brewing. A teapot curation that brings subtle elegance and seasonal spirit to the table. Explore the Holiday Gift Guide — link in bio.
3 months ago
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7/14
At Tea Journey, we approach our holiday curation with intention seeking gifts that feel considered, generous, and designed to delight. This is one we’re proud to spotlight.  The « Teas the Season Luxury Tea Advent Calendar » from Veronica’s International Palace of Tea ( @officialvipoftea ) - the perfect gift for tea lovers and world travelers!  Use code: TeaJourney25 for 15% off. 120–365 servings total of premium loose-leaf, whole-ingredient teas | Serves 4–5 Daily | 24 Unique Flavors Steep premium tea up to 3 times = $0.22–$0.67 per cup - More Tea: 2–3x more tea than other advents - More Flavor: More dessert & holiday flavors than other tea advents - More Value: 120–365 cups (with multiple steeps) for less than the cost of a stamp - A Gift That Fits Every Group (family, corporate, host gifts, stocking stuffers) or a great value of one year of tea for one person to enjoy. Adorned in gold teacup ornaments, it has the word “tea” foil-stamped in 24 reflective gold foil. The magnetic-door calendar can be used to store tea year-round, long after the holidays.  Open a new drawer each day to reveal a gift of premium tea. Enjoy incredibly delicious flavors like Caramel Apple Red Rooibos, Sweet Potato Pie, Pumpkin Chai, Peppermint White Chocolate Honeybush, Chocolate Truffle, Candy Cane, Gingerbread Pu-erh, Vienna Eggnog, Kenyan Christmas Mint Teas, and more. Explore the advent calendar through the link in our bio. Happy holidays and happy sipping! Video Credit: Tea with Jann #teaadventcalendar #adventcalendar #tea #shoponline #teatime #tealover #looseleaftea #vipoftea
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At Tea Journey, we approach our holiday curation with intention seeking gifts that feel considered, generous, and designed to delight. This is one we’re proud to spotlight.  The « Teas the Season Luxury Tea Advent Calendar » from Veronica’s International Palace of Tea ( @officialvipoftea ) - the perfect gift for tea lovers and world travelers!  Use code: TeaJourney25 for 15% off. 120–365 servings total of premium loose-leaf, whole-ingredient teas | Serves 4–5 Daily | 24 Unique Flavors Steep premium tea up to 3 times = $0.22–$0.67 per cup - More Tea: 2–3x more tea than other advents - More Flavor: More dessert & holiday flavors than other tea advents - More Value: 120–365 cups (with multiple steeps) for less than the cost of a stamp - A Gift That Fits Every Group (family, corporate, host gifts, stocking stuffers) or a great value of one year of tea for one person to enjoy. Adorned in gold teacup ornaments, it has the word “tea” foil-stamped in 24 reflective gold foil. The magnetic-door calendar can be used to store tea year-round, long after the holidays.  Open a new drawer each day to reveal a gift of premium tea. Enjoy incredibly delicious flavors like Caramel Apple Red Rooibos, Sweet Potato Pie, Pumpkin Chai, Peppermint White Chocolate Honeybush, Chocolate Truffle, Candy Cane, Gingerbread Pu-erh, Vienna Eggnog, Kenyan Christmas Mint Teas, and more. Explore the advent calendar through the link in our bio. Happy holidays and happy sipping! Video Credit: Tea with Jann #teaadventcalendar #adventcalendar #tea #shoponline #teatime #tealover #looseleaftea #vipoftea
4 months ago
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8/14
A moment of gratitude, and a guide to the gifts worth passing forward — spanning tea, teaware, gift sets, advents, subscriptions, recipes, and little discoveries in between. Our 2025 holiday gift guide is live. Explore via the link in our bio. #HappyThanksgiving from all of us at Tea Journey.
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A moment of gratitude, and a guide to the gifts worth passing forward — spanning tea, teaware, gift sets, advents, subscriptions, recipes, and little discoveries in between. Our 2025 holiday gift guide is live. Explore via the link in our bio. #HappyThanksgiving from all of us at Tea Journey.
4 months ago
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9/14
Jennifer Nowicki's relationship with tea spans nearly 30 years, moving from early days at the cupping table to a life of teaching, sourcing, and ultimately founding Cultivate Taste Tea. In conversation with Bhavi Patel, her perspective anchors our latest Taster Profile, a series that highlights the people whose work gives tea its depth and direction. Read her story via the link in our bio. For those who want to read more stories like hers, our Black Friday subscription offer is now live at 60% off. Happy reading!
Jennifer Nowicki's relationship with tea spans nearly 30 years, moving from early days at the cupping table to a life of teaching, sourcing, and ultimately founding Cultivate Taste Tea. In conversation with Bhavi Patel, her perspective anchors our latest Taster Profile, a series that highlights the people whose work gives tea its depth and direction. Read her story via the link in our bio. For those who want to read more stories like hers, our Black Friday subscription offer is now live at 60% off. Happy reading!
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Jennifer Nowicki's relationship with tea spans nearly 30 years, moving from early days at the cupping table to a life of teaching, sourcing, and ultimately founding Cultivate Taste Tea. In conversation with Bhavi Patel, her perspective anchors our latest Taster Profile, a series that highlights the people whose work gives tea its depth and direction. Read her story via the link in our bio. For those who want to read more stories like hers, our Black Friday subscription offer is now live at 60% off. Happy reading!
4 months ago
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10/14
Stories worth slowing down for. An offer worth saying yes to. Link in bio.
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Stories worth slowing down for. An offer worth saying yes to. Link in bio.
4 months ago
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11/14
Before coffee chains and diners, there were tea rooms. Quaint, eccentric, and quietly radical, they gave women new ways to work, gather, and belong. Read the story by writer MeaganFrancis story on these feminist spaces at the link in our bio. Image credits: An Afternoon Tea. Photograph. Retrieved from the Library of Congress.
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Before coffee chains and diners, there were tea rooms. Quaint, eccentric, and quietly radical, they gave women new ways to work, gather, and belong. Read the story by writer MeaganFrancis story on these feminist spaces at the link in our bio. Image credits: An Afternoon Tea. Photograph. Retrieved from the Library of Congress.
4 months ago
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12/14
Here’s to a night of warmth, a touch of mischief, and stories that linger like shadows 🍂 Explore these hauntingly good reads to pair with your Halloween tea ☕ at the link in our bio.
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Here’s to a night of warmth, a touch of mischief, and stories that linger like shadows 🍂 Explore these hauntingly good reads to pair with your Halloween tea ☕ at the link in our bio.
5 months ago
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13/14
Our senses shape the worlds we move through and the rituals we return to. In our latest feature, Horacio Bustos ( @instituto_de_te ) examines how sight guides beauty, scent recalls memory, and taste defines belonging. Link in bio.
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Our senses shape the worlds we move through and the rituals we return to. In our latest feature, Horacio Bustos ( @instituto_de_te ) examines how sight guides beauty, scent recalls memory, and taste defines belonging. Link in bio.
5 months ago
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14/14
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