← Go back

Cary Woo

Co-Founder of Orientaleaf – Chinese Tea Curator & Retailer

Profile Photo
  • Educating consumers about tea's cultural significance, health benefits, traditions, history.
  • Facilitating the exchange of best practices among growers, traders, and researchers.
  • Marketing, brand building, practical experience in retail and wholesale, import and export and logistics.
  • Tasting, blending, formulation, packaging, product life-cycle

I’m most interested in reimagining how Chinese tea is shared, discovered, and enjoyed in today’s world. In 2018, a few of us—friends with a deep love for tea—started this journey in Xi’an. We weren’t chasing trends or mass production, just good tea we genuinely believed in. In 2023, we brought our carefully curated teas online to reach more like-minded drinkers around the world. Our award-winning Fu Brick Tea reflects our commitment to quality and tradition, while we continue exploring new ways to connect people to the richness of Chinese tea through thoughtful retail experiences.

My comments on the most critical threats/opportunities facing the tea industry globally.

Email hidden; Javascript is required.

Dan is an editor and publisher, a podcaster, blogger, and beverage retail consultant. He is a frequent speaker at industry seminars and conferences (virtual and in-person). Dan was the first editor and publisher at World Tea News and has worked as editor and publisher of Tea Magazine and managing editor of STiR coffee and tea. His work appears online and in many magazines. In 2016 he organized the collaborative group of tea journalists and experts who founded Tea Journey magazine and in 2021 launched the Tea Biz podcast. He began his publications career in 1974 as a newspaper reporter.