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Adrienne Etkin

Admari Brands

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  • Educating consumers about tea's cultural significance, health benefits, traditions, history.
  • Marketing, brand building, practical experience in retail and wholesale, import and export and logistics.
  • Tasting, blending, formulation, packaging, product life-cycle

What interests me most about tea is its ability to transcend all kinds of borders; geographical, cultural, and even sensory. In the US, a country shaped by many cultures, tea has the ability to become an adaptable, expressive shared language. It has the power to open hearts, create connection, and carry stories across continents, all while being nourishing and delicious.
To me, modern tea culture is the world’s love language. It speaks gently, inviting presence, curiosity, and endless learning.
I am fascinated by the rich history of tea, tea culture, and the evolving farming practices, rituals, and modern integration of specialty tea into culinary and creative spaces.
Tea is where heritage and experimentation coexist. Whether it’s through pairings, culinary applications, or behind the bar, there’s always more to explore. After 19 years of working with tea, there’s a sense of guardianship in this work, and at times, an ambassadorship, always grounded in deep respect for the people and places that produce and protect tea. It’s a path I’m grateful to walk.

My comments on the most critical threats/opportunities facing the tea industry globally.

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Dan is an editor and publisher, a podcaster, blogger, and beverage retail consultant. He is a frequent speaker at industry seminars and conferences (virtual and in-person). Dan was the first editor and publisher at World Tea News and has worked as editor and publisher of Tea Magazine and managing editor of STiR coffee and tea. His work appears online and in many magazines. In 2016 he organized the collaborative group of tea journalists and experts who founded Tea Journey magazine and in 2021 launched the Tea Biz podcast. He began his publications career in 1974 as a newspaper reporter.