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Freya Ingva

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  • Educating consumers about tea's cultural significance, health benefits, traditions, history.
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What draws me most to tea, and to tea leaf reading, is the way it naturally creates space for pause, presence, and connection. For me, tea has never been just a drink. It’s a moment to slow down, reflect, share, and reconnect, with ourselves or with others. There’s something incredibly grounding in that.

I think tea fits modern life beautifully. It supports wellbeing, lifts the mood, and offers a daily ritual that’s both calming and a little indulgent. Whether you’re taking a quiet moment alone or sitting down with friends, tea has a way of resetting the pace. It brings calm to the chaos.

Through my work, I try to help people see tea as more than a habit but as a meaningful choice. A small act of care, a reason to gather, a tool for reflection. Tea leaf reading adds another layer to that, offering people helpful pointers, insight, and clarity when they need it most.
I see it as bringing back the wisdom in the teacup: the tradition, the taste, and the quiet magic that’s always been there.

My comments on the most critical threats/opportunities facing the tea industry globally.

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Dan is an editor and publisher, a podcaster, blogger, and beverage retail consultant. He is a frequent speaker at industry seminars and conferences (virtual and in-person). Dan was the first editor and publisher at World Tea News and has worked as editor and publisher of Tea Magazine and managing editor of STiR coffee and tea. His work appears online and in many magazines. In 2016 he organized the collaborative group of tea journalists and experts who founded Tea Journey magazine and in 2021 launched the Tea Biz podcast. He began his publications career in 1974 as a newspaper reporter.