Newsletter Impact
Readers respond to advertising that informs and makes it convenient for them to buy directly from producers and reputable retailers on every continent. Convey your message in the authentic voice of your brand to deliver sales results.
Reach Key Decision Makers Across Platforms
Relationships are based on value, not price. Tea-thirsty subscribers in 104 countries finance our venture. Enhancing their journey in tea is our reason, mission, and our WHY. Readers who pay for content do not object to advertisers promoting quality products. Relevant advertising that educates and makes purchases convenient adds value.
Newsletters
- Vendors in the program offer 500 grams of teas ranging from $17 US Dollars to 70 Indian Rupees, to 70 Euros to 7000 Chinese Yuan ($1000). Marketers who regularly update their LiveMarket promotion and create an effective landing page featuring specialty teas in the $20-$40 range may close ten sales monthly. Appealing images and a compelling brand story are sufficient. Still, campaigns featuring videos are more effective in capturing the attention of most readers who view Tea Journey on mobile devices.
- During the past seven years, Tea Journey has attracted a loyal readership of several thousand paid subscribers with “unlimited access” and about 10x that many MailChimp registered “free” subscribers with limited access (one free post per month). The combined audience of magazine readers and tea professionals mirrors the entire (English-speaking) tea community. Crafting messages that resonate and drive sales among Tea Journey’s readers suggests those same messages, price points, and selections will scale on social media.
- LiveMarket campaigns generate unusually high (10% +) click-through rates — directing readers to landing pages controlled by advertisers. If your internal data records conversion rates as high as 50% of motivated buyers, you will do brilliantly on Instagram, Facebook, and even Twitter.
How will you know the value of LiveMarket advertising? Give it a try.
