Media Kit - Tea Journey

Your Key to Reaching the Growing Global

Audience of Passionate Tea Drinkers

Tea Journey magazine has blossomed from $125,000 in Kickstarter donations, making it the third best funded of 1,097 Kickstarter crowd-funded magazines. The premiere 2016 spring issue and new app are now available.

The magazine is formatted for print but out of respect for the world’s forests, it is distributed as a digital publication.

Reaching a growing* global community of passionate tea drinkers, the magazine connects growers in 35 countries with consumers worldwide and inspires readers to discover and refine their taste in tea.

Tea Journey is committed to assisting millions of tea growers worldwide who stand to prosper as the West awakens to the benefits of fine tea. That is why it is priced at a rate accessible to even the most modestly-paid tea workers in the tea lands.

Unlike other tea publications Tea Journey is the ONLY magazine with reporters on the ground in the tea-producing lands. The magazine emphasizes the terrior (soil-sun-rain) where tea thrives as well as the artisanal techniques and agricultural practices that make great tea. Readers better appreciate those who produced their tea and learn how best to enjoy and consume it. Tea Journey serves the growing marketplace for fine tea with decades of publishing experience and an unprecedented network of devoted and respected tea authorities.
Knowing which teas and blends that the western markets prefer is a big advantage for growers. True agrarians, they are the sons and daughters of 5th to 15th-generation tea farmers. Most have never traveled from their native country. By encouraging consumers in the West to pay a little more for their tea, growers in direct-buy relationships receive a huge benefit.
*The growing global market has been strongly influenced by Starbucks’ owned Teavana and Tazo, which sold $2 billion of tea in this category last year.

Editorial Calendar
Tea Journey publishes three issues annually . . .
• Origin Issue, April (Closing March 15)
• Harvest Review, August (Closing July 15)
• Gifting Issue, November (Closing October 15)

on three platforms:

• Print-on-demand PDF (Flipbook)
• iOS/Android app • WordPress website

Content
Produced in “big page count” issues and timely blog posts, Tea Journey offers non-blockable mobile AccessADs, animated Gifs and video.

Tea Journey explains the making of artisan tea in ways that lead to tea discovery and greater enjoyment. . . articles shift the focus from tins to terroir from packets to people, places, health, travel, adventure and “all things tea.”

Issues include . . .

• First annual spring harvest report from in-country experts
• Articles from artisans in every tea-growing region in the world
• An annual gifting issue with curated suggestions for every type of tea lover
• Tasting notes to develop tea expertise
• Interviews with tea growers and masters
• Profiles of artisans in tea craft and tea ware
• Research articles on health & wellness
• Culinary tea
• Tales of travel and adventure
• Tea & Tech: reports on modern tea brewers, tea apps and gadgets
• Profiles of collectors, scientists, antiquities scholars and tea blenders

Editorial Team
The Tea Journey editorial team consists of a network of 40 in-country reporters in 12 major tea-producing countries and major consuming countries. Content is translated from foreign language tea magazines for the first time in English.

The team believes that the most authoritative content originates in the tea lands. That is why the magazine recruited top journalists, tea experts, translators and publishers in the tea lands to contribute one-third of the publication’s content.

Founding Sponsors
Tea Journey landed 53 founding sponsor companies in 60 days, several of which are massive players in specialty segments in North America, Europe, Asia and South Pacific. These include:

Testimonials
Tea Journey’s inclusion of historians, scientists and expertise outside of the merchant-sphere marks an important development in the type of perspectives that interested tea drinkers have access to.
Andrew McNeill, Seven Cups Fine Chinese Teas

Tea Journey will be a guide for those who seek to understand what goes into the cup that we all love so much. It is not a romantic tale but a history of real people and communities. Supporting Tea Journey will help build a strong foundation for the future of tea culture.
Elyse Petersen, Tealet

More than a publication about tea, Tea Journey offers a route to digging into old traditions while acknowledging that the appreciation of tea is ever evolving, never static. Tea Journey will present new and perhaps unorthodox ways to use tea in the culinary realm, a place where readers are encouraged to choose their favorite tea and create something wonderful using its flavor.
Robert Wemischner, Tea author and pastry chef

This publication is one of the greatest new developments in tea journalism of our time.
Sharyn Johnston, Australian Tea Masters

I have a strong feeling that there are many interested in getting to the next level with tea, but they don’t have a good way to get there, specifically with knowledge. For many Americans it’s got to be really tough to be engaged and feel connected to a wider body of tea enthusiasts. In the states you get people who say they’re enthusiasts, but when their depth of tea knowledge and practice is so shallow, it’s tough to find inspiration and encouragement. That can only come from a wider community of other enthusiasts at or beyond your own knowledge.

When reading the magazine articles, I kept thinking, “This is exactly what I need!”
Ron Studd

I really love how a main focus of the magazine is to highlight the people involved with tea from growing through to production, and how many of the articles are written by people from the places where tea is grown and produced.
David Pasieka

When I recognized some of the names of the Tea Journey team and contributors, I knew this was going to be an important publication. Of course, once I set eyes on the prototype, I was overjoyed with the coverage and type of content afforded to us by what I consider to be the most important tea magazine to date.
David Hammer

I’ve always dreamed that tea can break down the cultural barriers by showing us ways to celebrate and honor all cultures. So, I’m looking forward to “meeting” the tea writers from other countries.
Babette Donaldson

This magazine has more valuable information about tea than anything I have previously seen.
Richardo Caicedo

Audience
Tea Journey reaches affluent millennial consumers worldwide, almost equally male (54%) and female (46%), who spend hundreds of dollars each year on premium tea and teaware. These include elite, artisan-appreciating consumers from top Google execs to housewives who are avid tea drinkers. Boomers drink tea for health reasons, millennials to be mindful.

The U.S. is home to the largest number of subscribers, followed by Canada, the UK, India, Australia, China, Taiwan and the Asian tea lands. South American subscribers are from seven countries; additional subscribers are from Eastern Europe, Africa, the Middle East, Mexico, the Caribbean islands and even Iceland.

Subscriptions
• Monthly, $3.75 • Annual (three issues) $24.95 (Prices are in USD.)
https://teajourney.pub/wp-content/uploads/2016/03/homepage-pic-3.jpg

Subscriptions provide:
• Unlimited access on Apple iOS and Android APP (up to five devices)
• 3 eMagazine on popular magazine platform
• 3 downloadable print-on-demand PDF

Subscribers have 24/7 access to content and may elect to receive notifications specifically for writers or topics they wish. During the weeks between issues, subscribers receive full-featured articles, photos, infographs and videos posted to the Tea Journey blog.

Rate Card

Ad Specifications
Print-on-demand eMagazine
• Full Page: PDF (Trim: 8.375” × 10.875”) and eMagazine platform
• 1/2 Page: PDF (Trim: 8.375” × 5.5”) and eMagazine platform

Static Banner Ads on TJ Website and App (iOS/Android)
• Top of Homepage Banner: Adjacent to magazine nameplate/logo at top of homepage
• Top of Homepage Rectangle Banner: Rotating display ads located in the far right column.
(IAU size rectangle: 300 × 250 px)
• Foot of APP page banner

AccessADs on Tea Journey Website
• Instead of static display ads, AccessADs are WordPress plugins that revolutionize banner advertising. Advertisers have instant access to publish detailed company tea promotions on the TJ website anytime, with photos and even video placement in the most visible ad locations, enabling readers to always view fresh and relevant promotions. AccessADs provide marketers complete control over their content.
• The TJ team will build the first ad, provide login information, and walk you through how to publish an AccessADs.
• AccessADs appear on the TJ home page in the “Tea Marketplace.” They are visible in the new iOS and Android apps.
• AccessADs remains at the top of the ad queue until replaced by another ad.
• AccessADs can be tagged so they are associated with TJ articles to generate valuable leads.
• AccessADs can be tracked on Google Analytics.
• AccessADs cannot be blocked by ad blockers.

Honors

A Final Word
The London-based Forum for the Future finances ongoing research into the future of tea. This non-profit calls tea “A Hero Crop for 2030”:

“The Tea 2030 process identified a real opportunity for tea to become a ‘hero’ crop. A hero crop delivers more than just a commodity. It also delivers major benefits to the millions of people involved in the sector, the planet, and the wider economy.

“Crucially, tea can create deeper connections between end-consumers and producers, enabling people to better understand the value of what goes into making their favorite drink, and reinforcing the importance of responsible production of a product that has a place in homes around the world.”

Tea Journey Team

Contacts

Athukorala Tea Tourism Experience