Explore the fascinating juxtaposition of India’s hot chai culture with the burgeoning trend of iced teas and cold brews, and delve into how traditional Indian tea consumption is adapting to modern preferences for cold beverages, especially among the younger generation.
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Iced Tea Rises as a Functional Standout in the Wellness Beverage Movement
Iced teas, cold-brewed teas, and ready-to-drink teas are undergoing a strategic transformation, evolving beyond their traditional roles as refreshment and caffeine delivery to serve a broader array of health and wellness goals.
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