Matcha succeeds on Instagram and TikTok because it is instantly recognizable, visually striking, and endlessly adaptable. From café aesthetics to short-form recipe videos, its bright green color and preparation rituals fit perfectly into social media formats. But as visibility grows, so does the challenge of connecting consumers with quality, origin, and expertise beyond the image.
Read More
Matcha’s explosive online visibility is reshaping how consumers discover, order, and understand tea. As cafés, creators, and social platforms drive demand, the industry faces a new challenge: turning attention into quality, trust, and lasting engagement
Read More
Matcha has become tea’s first true digital phenomenon, generating nearly one million online mentions in just six months. Matcha Mentions 2026 explores how social media, AI discovery, and online culture are reshaping tea’s visibility and influence worldwide.
Read More Matcha succeeds on Instagram and TikTok because it is instantly recognizable, visually striking, and endlessly adaptable. From café aesthetics to short-form recipe videos, its bright green color and preparation rituals fit perfectly into social media formats. But as visibility grows, so does the challenge of connecting consumers with quality, origin, and expertise beyond the image.
Read More
The inaugural Matcha Mentions Report reveals how matcha generated nearly one million online mentions in just six months, vastly outpacing Darjeeling and Ceylon. The benchmark offers a new way to track tea’s visibility as consumer discovery increasingly shifts to social media and AI-driven platforms
Read More
Matcha is no longer just a specialty tea- it has firmly embedded itself into modern cafe culture right alongside coffee. Explore how coffee shops are transforming into broader beverage platforms, why brands like Blank Street and Nestlé are embracing the shift, and what this crossover means for the future of tea suppliers.
Read More