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Anne-Frédérique Dedeyan Dayraut

Founder of Sanskriti Collection, Mittal Teas representative - Tea Journey Magazine senior correspondent for Europe

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  • Educating consumers about tea's cultural significance, health benefits, traditions, history.
  • Facilitating the exchange of best practices among growers, traders, and researchers.
  • Marketing, brand building, practical experience in retail and wholesale, import and export and logistics.
  • Tasting, blending, formulation, packaging, product life-cycle

Tea is a world of incredible richness, where there is always something new to learn. Each season, nature offers us a renewed explosion of aromas. It’s a richness that lies not only in the tea itself, but also in the human connections it creates. Tea brings us together with truly fascinating people and helps build bonds that go beyond borders and cultures. It is a remarkable vehicle for sharing and transmission.

I enjoy highlighting the richness, diversity, and excellence of Indian teas in France, as passed down to me by my tea mentor, Vikram Mittal. I also like the work I do for the Tea Journey Magazine : showcasing the work of French or European tea plantations, as well as the unique personalities within the French tea world and their singular approaches.

My comments on the most critical threats/opportunities facing the tea industry globally.

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Dan is an editor and publisher, a podcaster, blogger, and beverage retail consultant. He is a frequent speaker at industry seminars and conferences (virtual and in-person). Dan was the first editor and publisher at World Tea News and has worked as editor and publisher of Tea Magazine and managing editor of STiR coffee and tea. His work appears online and in many magazines. In 2016 he organized the collaborative group of tea journalists and experts who founded Tea Journey magazine and in 2021 launched the Tea Biz podcast. He began his publications career in 1974 as a newspaper reporter.