Vietnam in 2017 ranked as the world’s seventh-largest producer of tea and fifth in exports. It has 124,000 hectares under production in around half its provinces, including the subtropical North and tropical South. This is roughly the same as Indonesia and three times the tea-growing acreage in Japan. Exports in the first nine months of […]
Vietnam in 2017 ranked as the world’s seventh-largest producer of tea and fifth in exports. It has 124,000 hectares under production in around half its provinces, including the subtropical North and tropical South. This is roughly the same as Indonesia and three times the tea-growing acreage in Japan.
Innovation in tea increasingly depends on innovation in packaging Make the tea bag go away Change the labels Freshen up Don’t hide the evidence That may all sound negative. What it really amounts to is: Don’t treat packaging in its dictionary sense of being just a container. Packaging is more than how tea is stored […]
The thousands of articles and blogs on matcha fall into two main groups: “Wow!” and “What?” Wow focuses on some aspect of how matcha has become both a favorite among tea, coffee, latte and alcohol drinkers, a dessert delicacy, an exotic cocktail and health supplement. It seems a very unlikely candidate to have created such […]
The health benefits of tea are increasingly established. Even discounting the extreme claims of its being a magic cure for even cancer, it seems clear that you are likely to live longer and better if tea is a daily part of your lifestyle. But how about when you reach old age? Is there anything different […]
Tea innovation is a surprisingly inexhaustible subject. Choose a topic that has shaped society, such as trade, war, health, literature, nutrition, crime, ship design, politics, household utensils, science and technology, retailing, and social reform, and you’ll soon find strong and deep connections with tea. It has been one of the most consistent and pervasive agents […]
The Innovation Imperative: Where and How, not If In a time of change, the question is not whether to innovate, but how. For tea, it’s also urgent. There are challenges to business as usual everywhere: sustainable development, shifting consumer tastes and demographics, coffee competition, yields, costs, and quality, to name just the obvious. The good […]
Does your tea contain pesticides? How much should that matter? Many tea drinkers have an impression that it is at least slightly unsafe as a drink. The more they are concerned with tea as a wellness aid – green tea health benefits, non-caffeinated herbal teas, natural ingredients, and organic growing, the stronger that impression is […]
How would you describe the flavor of these ten teas? They are a representative selection from the many market innovations that are having at least initial success. They consistently get positive customer reviews, and favorable informative and non-hype press and industry coverage. Some of these surely will not maintain a sustainable growth. But who knows […]
Tea tech: robotics, computer vision, machine learning; Tea Sci: biogenetics, biomarkers; Soft $3: end-to-end logistics, sustainability, cost, productivity If you search online for “tea innovation news” most of the results will be about the surge of new products. These are creative and original. They are targeted to millennials, premiumization, flavor inventions and market-opening categories […]
