“Peruvian tea is on a trajectory of growth and improvement both nationally and internationally. With an appropriate strategy that emphasizes quality, authenticity, and sustainability, there is significant potential to increase its presence and prestige in the global market.”
Peru’s tea industry is gradually expanding after decades of decline. Tea drinking has grown in popularity, but due to social and political problems and the economic crisis, commercial production in the late 1990s began a seemingly endless decline, compounded by bad administrative management and the arrival of less expensive Argentine tea. In the ten years since 2011, Peru’s tea market has increased 61% by value.