Spill the Tea is a quick primer on the blended tea business. The book is pocketbook size, 5×8 inches, and, at 110 pages, is a quick and easy read. Dietz became interested in tea at 15 when he tried it to soothe a sore throat. Soon he was reading avidly, both books and blogs. He created an online identity, Sir William of the Leaf, a name he still uses on Instagram. At 17, he graduated from the three levels offered by the Specialty Tea Institute (STI). An instructor there suggested he pursue

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