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•Central Asia

Kazakh Culture is Centered on Tea

Tea plays an essential role in Kazakh culture, as no celebration or family feast is held without drinking tea. Sharing tea is a ritual of unity. When someone visits a Kazakh family, tea is served first. The custom, called syi-ayak, begins with the washing of hands. The tea is ladled into a ceramic drinking bowl called a Piyala (Piala).

Camellia Sinensis: The Evolution of Experiential Retail

“Our stores have always offered the option to smell the tea, and clients really appreciate the opportunity to select their tea sensorially. We are done with the impracticalities of the sit-down visit, but we wanted to capture that special tasting moment and offer the possibility to take it further.” – Kevin Gascoyne, partner Camellia Sinensis, Montreal.

•Tasters Q&A

Taster Profile: Carine Baudry

The world of smells is closely linked to our experience. We work on memory, and so everyone describes tea with different terms. My role as a tea taster is to understand each one and say, “you are actually talking about the same compound.”

Hengzhou is Jasmine’s Promised Land

Spring begins a romance as jasmine flowers meet the newly plucked tea. Spring green tea and summer jasmine flowers are mixed at a strictly-calculated ratio. Hundreds of processes exist to make the miracle tea. The bitterness of tea and the sweetness of flowers are a perfect compliment. Jasmine grown in Hengzhou meets the high expectations of famous brands at home and abroad.

•Tasters Q&A

Taster and Pioneer Tea Sommelier Lydia Gautier

A pioneer tea sommelier in France and the author of several reference books on tea, Lydia Gautier has been a consultant for many international brands. Her 25 years of experience and proximity to producers have led her to become one of the major figures in tea expertise in the world, and in 2107 to create her own brand, Lydia Gautier Thés et Tisanes.