As matcha evolves into an $11 billion global phenomenon, discover how this ancient Japanese ritual transformed into a modern superfood staple, outperforming coffee in sustainability, health benefits, and market growth.
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Issue: Matcha
Tea Emissaries: Eisai and Enni Ben’en
Tea Emissaries Eisai and Enni Ben’en brought powdered tea from China to Japan, weaving Zen practice, ritual, and cultivation into traditions that evolved into Japan’s iconic tea ceremony.
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A New Way to See Matcha Quality
Ian Chun introduces a groundbreaking Matcha Spectrum Sampler, reframing how buyers understand quality. His visual chart clarifies confusing grades, shifting focus from production claims to functional performance in the bowl.
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Urasenke Ceremony at Nagoya’s Sanshotei Tea House
Ancient symbolism and practices are essential aspects of Chanoyu the Japanese tea ceremony, although much of the experience is about enjoying the present moment. Many Japanese consider chanoyu the quintessential artistic expression of Japanese hospitality.
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