Kickstarter backers have received 32 progress reports since last spring, but now that paid subscribers outnumber our initial backers two to one I realized it is important that you also be informed of our progress (and occasional setbacks). Tea Journey remains a work-in-progress. All of us on the TJ Team welcome your suggestions and benefit from your involvement.
I write to share our progress and to urge your continued support for our venture.
Here is a link to the latest eMag:
Here is the link to the charter edition eMag:
The April “Origins 2017” issue will post in 60 days with an eMag and print edition to follow in May. Distribution will be at World Tea Expo.
Note that the annual Gifting issue is an app- and web-only issue. It posted in November and was updated through December to bring readers last-minute deals and holiday gift ideas.
There is no eMag for this edition because these take six weeks to layout and distribute and would have arrived well after the holidays. That was unclear in my initial Kickstarter description. Please accept my apology.
In the eight months since launch, Tea Journey has published more than 150 authentic, authoritative articles and posts—many translated from origin languages and re-told in nuanced English. These articles are brought to life with original video, audio recordings, and slideshows.
Tea is more than a beverage; it is a cultural experience shared by millions and so, too, are these articles. They are generating lots of shares and comment. Tea Journey‘s Facebook community is vibrant with 3,000 followers. The amazing photography uploaded to Instagram has attracted thousands of followers and impressions. Our Twitter account reached 5 million people during the Kickstarter campaign and has 1,400 followers. Facebook remains our strongest platform with thousands of likes and follows, and thousands of retweets and shares. Rita Fong is doing a terrific job promoting Tea Journey on these platforms. Remember to share whenever you see an article you like.
The first “Origin”, “Harvest Review”, and “Gifting” issues are online and available in both the iOS and Android apps. To view click past issues. The eMag has proven popular both for its portability and clean design when viewed in tablets and smart phones. The premiere edition was printed in July and reprinted two months later to meet demand. The Harvest Review was printed in January.
This was later than planned for a number of reasons for which I am entirely responsible.
Publishing content online, followed by an eMagazine with print-on-demand copies to follow reduces expenses and conserves forests. Fulfillment has been a challenge due to software revisions but distribution will soon shift to Amazon, which should boost visibility, reliability, and print sales.
Subscribers number in the thousands and and live in 38 countries. Additional distribution includes more than 35,000 newsletter recipients of which 25,000 are beverage professionals, including beverage program directors and tearoom owners likely to purchase tea.
One-third of our paid subscribers read the magazine in apps. Our demographics show the majority are influential Millennials who are passionate about the teas they drink with an unquenchable thirst for knowledge.
Renewals are underway. Let me know if you have not received a notice by June 30.
Tea Journey invites you to renew so that we can continue to grow social media, online and mobile readership of greater value to all.
Warm regards from wintery Winnipeg,