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•Point of View

The Culture of the Sense: Tea and the Sensory Experience

A POV on how our senses of sight, smell, and taste are educated and shaped by cultural context, revealing that tasting tea is a culturally cultivated skill, and not instinct

Tea Color Wheel: Revolutionizing Tea Education

Explore the future of Tea Education with the innovative Tea Color Wheel developed by the Australian Tea Masters, seeking to enhance communication and tasting precision.

Tea Subscriptions/Clubs

Tea Party: Brewing Connections

Tea Meetups are more than just get-togethers. Learn more about how to organize a tea meetup in your city, things to keep in mind, and build a community of tea lovers discovering new connections and new teas.

Tea in Ecuador: From the Amazon Rainforest to the World

Explore the unique tea in Ecuador from Hacienda Sangay, the only tea farm located in the Amazon rainforest, producing premium black tea, rooted in culture and sustainability

Role of oxygen in black tea fermentation

Oxygen Boost: The Science Behind Better Black Tea

Strategic oxygen treatment during black tea fermentation significantly improves taste profiles and liquor color quality through optimized processing methods. This scientific breakthrough offers tea producers, manufacturers, and sellers evidence-based methods to enhance their product quality through optimized fermentation processes.