How Millennials Take Their Tea

Millennials consume tea and coffee equally, unlike other demographics, where coffee still dominates. Tea “is becoming more and

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3 thoughts on “How Millennials Take Their Tea

  1. Great article, interesting to see where things are going with the industry. Are we seeing any particular trend toward the inclusion of fruits versus spices when they’re being added to “desert” teas? Also for unsweetened teas that are becoming more common, are we seeing customers siding more with green tea or black tea? It seems like I see more unsweetened black tea, but I’ve seen a few green teas with nothing added starting to appear from more popular brands.

    1. Hello, Ron! Thanks for your comments. I spoke to Vanessa Facenda, the editor of Tea & Coffee Trade Journal, and she said that the addition of fruit and spice flavors depends on the season, rather than being a “desert” tea trend. In the summer, for example, teas will have more fruit flavors, while in the colder months teas will have more spices. Regarding your other question, black tea still dominates marketshare, though the green tea category is growing. Hope that answers your questions! Thanks for reading.

  2. Hello, Ron! Thanks for your comments. I spoke to Vanessa Facenda, the editor of Tea & Coffee Trade Journal, and she said that the addition of fruit and spice flavors depends on the season, rather than being a “desert” tea trend. In the summer, for example, teas will have more fruit flavors, while in the colder months teas will have more spices. Regarding your other question, black tea still dominates marketshare, though the green tea category is growing. Hope that answers your questions! Thanks for reading.

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