North America

Camellia Sinensis: The Evolution of Experiential Retail

“Our stores have always offered the option to smell the tea, and clients really appreciate the opportunity to select their tea sensorially. We are done with the impracticalities of the sit-down visit, but we wanted to capture that special tasting moment and offer the possibility to take it further.” – Kevin Gascoyne, partner Camellia Sinensis, Montreal.

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Evolution on the Farm

Six years is not a long time to master tea with its centuries of development, so expectations visiting Westholme Tea Farm were not high. But the region’s combination of ideal growing conditions and a sensitive palate produced something worthy of the title: Canada’s First Tea Farm.

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