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•Tea Profiles

Andrew McNeill on Down-Chain Tasting

“Down-chain tasting invites creative adventures into language and experience that is independent of a single lexicon. The focus is on concrete references to scents and aromas but abstract descriptors that personify overall quality are effective. Of course, your words have to describe something that touches on a shared experience — otherwise, it’s useless.”

•Gifts

Last-Minute Holiday Gifts

Tea Journey readers span the globe. Half of the magazine’s subscribers reside in Asia and Europe and Africa. That’s why this year’s last-minute gift guide features festive items from India, Europe, and China. These gifts bring to mind holiday celebrations around the world

•Tea

Gyokuro: Deep Sea Savory and Sweet

The aroma that swirls from a package of gyokuro, especially one of the highest grades, is so extraordinary that you could stop right there and be satisfied. The aroma that swirls from a package of gyokuro, especially one of the highest grades, is so extraordinary that you could stop right there and be satisfied.

•Gifts

Holiday Gifting 2020

Orit Eisenberg is irrefutable proof that it sometimes takes 25 years to become an overnight success. During the recent World Tea Virtual Summit, Eisenberg, a product development specialist and production designer, told her founding story with humor and extraordinary passion. She launched the Mennä ONE in September 2019 after testing 20 prototypes over five years, gradually refining the elusive challenge of controlling steep time on the go.

•Health and Wellness

Reach Out to Students, the Next Tea Frontier

Given the interest among young adults, tea promoters would be wise to expand their outreach to places where these folks congregate: colleges and universities.