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•Tea

Craft Tea for Younger Generations

During the past few decades, all types of tea, from herbal to Pu’er, have re-emerged in premium formats favored by younger generations. “What makes the super-premium tea category unique, in my view, is the importance of storytelling with regard to ingredient origin, processing, and functional appeal,” says Euromonitor Beverage Analyst Howard Telford.

•Gifts

Tea Gifts for Father’s Day

Globally fewer men drink tea than women but tea culture varies greatly by region and custom. During the past decade, the stigma associated with men sipping tea has eased. In ancient times Japanese samurai drank tea and statesmen continue that tradition. Popular magazines like The Art of Manliness post helpful guides like this “Primer on the Manly Tradition of Tea” and on the big screen Jean-Luc Picard, the captain of the US Starship Enterprise drinks tea. What more needs to be said?

Expertise

Remembering Devan Shah

The tea education initiatives of specialty tea importer Devan Shan founded and supported in this country and India live on ― memorials to a man of enormous accomplishment.

•South Asia

Advocating Artisan Tea for Smallholders in Assam

The Tea Leaf Theory team is very lean, choosing to remain independent, bootstrapped, refusing certifications, they represent a new kind of startup, modern yet rooted in something traditional, ancient even. There’s the social impact but Tea Leaf Theory is not an NGO working for small farmers. “We want to make them entrepreneurs, not beneficiaries,” say co-founders Upamanyu Borkakoty and Anshuman Bharali.

•South Asia

Sikkim’s Temi Tea

Sikkim’s Temi Tea has protected and sustained its legacy. But it also made this legacy a part of its brand story, one that complements its topnotch tea.