Matcha is no longer just Japan’s treasure – discover how China, Kenya, Taiwan, and the U.S. are reshaping its flavor, craft, and authenticity.
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Tag: Matcha
Tea Emissaries: Eisai and Enni Ben’en
Tea Emissaries Eisai and Enni Ben’en brought powdered tea from China to Japan, weaving Zen practice, ritual, and cultivation into traditions that evolved into Japan’s iconic tea ceremony.
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The Global Matcha Revolution: From Zen Temples to a Powerhouse
As matcha evolves into an $11 billion global phenomenon, discover how this ancient Japanese ritual transformed into a modern superfood staple, outperforming coffee in sustainability, health benefits, and market growth.
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The Global Matcha Revolution: From Zen Temples to a Powerhouse
As matcha evolves into an $11 billion global phenomenon, discover how this ancient Japanese ritual transformed into a modern superfood staple, outperforming coffee in sustainability, health benefits, and market growth.
Read More
Argentina’s Matcha Style Powdered Tea
In our Tea Discovery series, we make our acquaintance with Argentinian powdered tea, resulting from experiments by farmer Mario Paredes. “Tea plantations were being destroyed because black tea had stopped being profitable.
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Drinking Tea History in Nara, Japan
The Butsuryu-ji Temple grounds are a treasure trove of historic tea memorabilia that includes statues of the famous Japanese Buddhist monk Kukai and his disciple Kenne and artifacts so significant to Japanese heritage that the national and local governments registered them as cultural properties.
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The Matcha Revolution: Baby Powder, Plastic Blankets and ¥3,000 Yen
The thousands of articles and blogs on matcha fall into two main groups: “Wow!” and “What?” Wow focuses on some aspect of how matcha has become both a favorite among tea, coffee, latte and alcohol drinkers, a dessert delicacy, an exotic cocktail and health supplement. It seems a very unlikely […]
Read More Matcha Production Around the World: Growing Beyond Japan
Matcha is no longer just Japan’s treasure – discover how China, Kenya, Taiwan, and the U.S. are reshaping its flavor, craft, and authenticity.
Read More Tea Emissaries: Eisai and Enni Ben’en
Tea Emissaries Eisai and Enni Ben’en brought powdered tea from China to Japan, weaving Zen practice, ritual, and cultivation into traditions that evolved into Japan’s iconic tea ceremony.
Read More
A New Way to See Matcha Quality
Ian Chun introduces a groundbreaking Matcha Spectrum Sampler, reframing how buyers understand quality. His visual chart clarifies confusing grades, shifting focus from production claims to functional performance in the bowl.
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Urasenke Ceremony at Nagoya’s Sanshotei Tea House
Ancient symbolism and practices are essential aspects of Chanoyu the Japanese tea ceremony, although much of the experience is about enjoying the present moment. Many Japanese consider chanoyu the quintessential artistic expression of Japanese hospitality.
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