Matcha

Vale Farms with vide of ocean
Vale Farms with vide of ocean

American Matcha — Vale Plants a Pacific Northwest Tea Industry

by on October 20, 2026 0 comments

Vale Farms has planted 12,000 tea plants across three acres, with plans for a one-acre greenhouse and a 30,000-square-foot processing facility in Oak Harbor on Whidbey Island, Wash. Can the Pacific Northwest produce commercially viable tea and exceptional matcha at scale? And will other growers join Vale Farms in building a regional tea industry modeled on Napa Valley and the Willamette wine region? Those questions are at the heart of our SPOTLIGHT conversation with Luke Larson, CEO and Founder of Vale.

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Matcha in social media

Why matcha works so well on Instagram and TikTok

by on October 6, 2026 0 comments

Matcha succeeds on Instagram and TikTok because it is instantly recognizable, visually striking, and endlessly adaptable. From café aesthetics to short-form recipe videos, its bright green color and preparation rituals fit perfectly into social media formats. But as visibility grows, so does the challenge of connecting consumers with quality, origin, and expertise beyond the image.

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Matcha

Matcha Mentions Report

by on October 11, 2026 0 comments

Matcha’s explosive online visibility is reshaping how consumers discover, order, and understand tea. As cafés, creators, and social platforms drive demand, the industry faces a new challenge: turning attention into quality, trust, and lasting engagement

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Matcha in social media

Why matcha works so well on Instagram and TikTok

by on October 6, 2026 0 comments

Matcha succeeds on Instagram and TikTok because it is instantly recognizable, visually striking, and endlessly adaptable. From café aesthetics to short-form recipe videos, its bright green color and preparation rituals fit perfectly into social media formats. But as visibility grows, so does the challenge of connecting consumers with quality, origin, and expertise beyond the image.

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Matcha

Tracking the Online Conversation Around Matcha

by on October 12, 2026 0 comments

The inaugural Matcha Mentions Report reveals how matcha generated nearly one million online mentions in just six months, vastly outpacing Darjeeling and Ceylon. The benchmark offers a new way to track tea’s visibility as consumer discovery increasingly shifts to social media and AI-driven platforms

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Matcha vs coffee

Matcha vs. Coffee: The Café Crossover

by on September 24, 2026 0 comments

Matcha is no longer just a specialty tea- it has firmly embedded itself into modern cafe culture right alongside coffee. Explore how coffee shops are transforming into broader beverage platforms, why brands like Blank Street and Nestlé are embracing the shift, and what this crossover means for the future of tea suppliers.

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What is Mo Cha

What is Mo Cha?

by on June 28, 2026 0 comments

Mo Cha, the powdered tea of the Song dynasty, reveals a frothy, floral flavor unlike matcha. Its preparation recalls ancient rituals, offering a rare chance to rediscover tea’s forgotten Chinese roots.

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